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February 10, 2008
Toronto goes where no symphony has gone before
(Photo courtesy of Sean Dockery)
The Toronto Symphony Orchestra will be embracing its Trekkie side this summer in an effort to reach a new audience.
The orchestra will perform “Star Trek: The Music” in mid-June under conductor Erich Kunzel of the Cincinnati Pops Orchestra. Music from the Star Trek television series and films will be on the program. Sorry, though — the musicians will not be in costume.
Star Trek actors John de Lancie and Robert Picardo will be co-hosting the concert.
This is not the first time the Toronto Symphony will venture into space. Three years ago, Kunzel led the orchestra in a Star Wars-themed performance.
The Star Trek concert comes at a time when orchestras are realizing the popularity of movie-music concerts. More and more, orchestras are adding music by John Williams and from say, the Harry Potter films, to their repertoire. Even though the orchestras have to pay hefty sums for the rights to perform film music, they’re realizing that the increase in ticket sales is worth it.
Also during the 2008-2009 season, the Toronto Symphony will perform at Carnegie Hall and will be guest conducted by Xian Zhang in May 2009.
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At 5:34 pm on February 17, 2008, Resonate pingbacked:
[…] are doing everything they can think of to attract a younger, broader audience. (i.e. bringing Star Trek to the stage) It seems as if no one has figured out the best way to lure people under 30 into the concert hall, […]